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Membership Benefits
Marketing Materials that will make your life easier and increase new patients!
Click here to find out more details and to sign up
As a member of the MCA, you have a unique opportunity to have a unique branded group of coordinating marketing materials. They work to increase your referrals, find new patients and educate for information retention.
Websites and Internet marketing to make your life easier and your practice more profitable
MCA member websites are branded with your office logo, information and pictures. It gives you a unique look, while providing you with on-going new information, interesting articles, studies, and educational resources for your visitors. It is also stamped with the MCA logo to help validate you by a standard professional affiliation. You can use it as a teaching tool which can be accessed by the patient when he returns home for a reinforcement of your message.
Website
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The MCA has topical articles bi-monthly that will appear on your website.
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Fresh content consistently added to your website!
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You can edit your website while having access to the library of content!
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Change your design, color, look, photos and text at will!
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You can upload your own forms to cut down your first visit office times to stream line your office efficiency
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Sell your own products and do e-commerce
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Show a walk through of your office for a superior branding strategy
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Upload patient testimonials. . .just type and click!
Database manager
What is the hardest part of increasing new patients? Consistent outreach, contact and follow-up! The Database manager enables you to do database marketing, and costs you nothing!
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Enter in names and birthdays one at a time, or a in a spreadsheet form
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Create custom mailing lists for specific nature of contacts
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Use MCA created newsletters and autoresponders or create your own!
Newsletter
Newsletters coordinate with the current topic on the website for consistency! Graphical newsletters will be sent directly to your website and database. Your contact information is automatically inserted. You can edit the newsletter to include special events, product you are highlighting, information, etc. If you don't want to add information, it does the work for you and automatically sends to your database! Easy. . .consistent. . .no cost marketing!
Autoresponder
The Autoresponder contacts individuals in timed intervals. There are several Autoresponder tracks that you can use. The patients names are inserted from the database to give the appearance of custom messages crafted specifically for them.
Education Enhancement tools
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Educate at home to support your in-office contacts
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People retain about 4% of what you teach in-office
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Use the website education tools for them to access at home and share with family and friends
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Show animations of subluxations, degeneration, etc
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Interactive nerve chart that you can customize
Ability to do an online store and sell your product (add-on)
Coordinating Print Materials to complete the effort
MCA member doctors have access to purchase coordinating print materials to go with the current topic. Purchase them as needed and print as many as you need for a polished, branded, professional look to your communications.
Click here to find out more details and to sign up
Benefits of Membership
In today's demanding health care environment, the success of your practice depends largely on the ability of a conglomerate organization to manage key relationships, expectations and issues for you. As an individual practitioner, you do not have the time nor the resources to manage a statewide network for your profession, to be at the capitol each session or to be a constant representative to media and to the public.
Professional Education
Chiropractic is a fast-paced, dynamic profession. Each day as you work out the practical aspects of your career, the chiropractic body of knowledge and experience grows and becomes more complex. From college to retirement, the MCA keeps members on the leading edge, providing not only the latest information on what's happening in professional education, but also the resources to manage the changes in the evolving health care field.
Professional Publications
The MCA brings you the information you need to stay on top of your field and to move your career forward. MCA members read the MCA Journal to monitor and stay current on trends, legislation and new programs concerning chiropractic in Minnesota. In addition, the MCA has redesigned our Website to bring you the very best in state-of-the-art communications. During the legislative session, regular updates are produced to keep you informed with happenings at the Capitol that affect your business, patients and future.
Professional Advocacy
Every Minnesota chiropractor is affected by decisions made at the state capitol. Your involvement is essential, but proactive legislative activity is time consuming and costly. The MCA combines the support of doctors across the state and experts in the area of state government to advocate for changes in public policy that promote chiropractic. Amidst a virtual health care revolution, MCA staff and lobbyists have been in the trenches promoting chiropractic inclusion in health care programs like HMO's and MinnesotaCare. Without the MCA, chiropractic care may have been virtually eliminated from workers' compensation and personal injury.
Professional Recognition
MCA membership brings with it increased opportunities for professional recognition and achievement. The Outstanding Chiropractor of the Year is the most prestigious award a doctor in Minnesota may achieve. Other special recognition distinctions for excellence and distinguished service in chiropractic are awarded each year at the MCA Fall Convention.
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